There are some interesting ideas in this latest list of fashion meets environmentalism or, depending on your point of view, the commodification of nature continues… 10 Eco-Fashion Garments Inspired by Nature and Biomimicry | Ecouterre.

Stefanie has found scraps of wood which she has made into couture pieces of clothing, Suzanne is using couple of bathtubs, some yeast, a pinch of bacteria, and several cups of sweetened green tea to make her fabric which is then dyed by beetroot. Donna is using a nanotechnology-based, structurally colored fiber that mimics the microscopic structure of the Morpho butterfly’s wings that does not require dyeing (see image).

When you have a look through the fashion on the website above it is an interesting  project to question the assumptions and thinking behind many of these ideas by moving them into to a world of restricted resources to generate questions such as these:

Which could continue to survive under cradle to cradle manufacturing requirements?

Which looked to ‘waste’ to find a source of material?

Which are high-tech and therefore require the full functioning of a technological society to support it?

Which can be used to support people when they are deprived?

Which will require low wages and third world manufacturing to be commercially viable?

All of these questions can be legitimately asked in relation to innovative strategies and new products in any industry, but more often than not are ignored. When these questions are answered, there will be products and services supported that are acceptable to the moral stance of the organisation/entrepreneur. People may still not like the outcome, but at least the bigger questions have been dealt with. It is the unconscious choices we are trying to make conscious.

In addition, the sustainability of innovation is a key issue when looking at the future. What are the assumptions about the techno-economic base that the large-scale commercialisation of any of these ideas rely upon? If we are into making things for the long-term, these issues will be at the forefront of our minds, if we want to make a quick buck, then we can afford to ignore them because, at the moment, externalities are not priced into our market.

When I am working with clients to determine a course of action, I like to ask the ‘three questions’:

Who benefits?

Who does not?

And the kicker – just because we can, does that mean we should?

The moral dimension of innovation is often swept under the carpet when shiny new technologies beckon.

In a future where we may have less rather than more, who decides what resources are used for?